Q: Consider the concept of a landing page and its use in assisting
Consider the concept of a landing page and its use in assisting the completion of specific desirable actions as well as its relationship with other forms of digital marketing communication. Identify o...
See AnswerQ: Select a specific branded product associated with a company and assume you
Select a specific branded product associated with a company and assume you are the marketing manager in charge of mobile marketing strategy for the product. a. Come up with a simple concept for a bra...
See AnswerQ: This case provides an opportunity to reinforce several key principles that are
This case provides an opportunity to reinforce several key principles that are covered in this introductory chapter. While the case is largely focused on advertising tactics, there are examples of st...
See AnswerQ: Instructors leading a discussion about this case will find a review of
Instructors leading a discussion about this case will find a review of the two HBR articles by Simanis & Duke and Mahajan to be very helpful*. One way to introduce the case is to ask students why a c...
See AnswerQ: The story of Dunkin’ Donuts is useful for class discussion as it
The story of Dunkin’ Donuts is useful for class discussion as it is a brand that most students will have experience with but one that might not readily come to mind as an example of skillful marketing...
See AnswerQ: In the chapter you learned that harmonious performance of Marketing (big
In the chapter you learned that harmonious performance of Marketing (big M) and marketing (little m) within a firm can lead to greater levels of success. Why is this true? What does it mean that the...
See AnswerQ: Marketing research is often looked at by students (and by some
Marketing research is often looked at by students (and by some professional managers) as a dull, “academic” exercise that takes too much time, costs too much money, and doesn’t tell us anything that w...
See AnswerQ: This case helps students get to the essence of marketing analytics.
This case helps students get to the essence of marketing analytics. By using a company in India, where the multi-billion-dollar data infrastructure available in much of the west is absent, it may be e...
See AnswerQ: As described in the case, Nike is facing competitors (e
As described in the case, Nike is facing competitors (e.g. Under Armor) who are changing their distribution strategies from B2B to B2C. Nike has traditionally been a B2B company when it comes to distr...
See AnswerQ: Amex faces a daunting challenge. They have been caught off guard
Amex faces a daunting challenge. They have been caught off guard with Chase’s excellent perception of which market is available and what would resonate with them. The professor could use the questions...
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