Questions from Marketing Management

Q: You are a marketing manager for Starbucks. Describe the following as

You are a marketing manager for Starbucks. Describe the following as it relates to the product experience at Starbucks: essential benefit, core product, and enhanced product. Now imagine you are t...

Q: Choose two comparable phones from Samsung and Microsoft/Nokia and examine

Choose two comparable phones from Samsung and Microsoft/Nokia and examine each product. How does the product form differ between the two products? How are they the same? Now consider the features o...

Q: Put yourself in the role of a marketing manager – from this

Put yourself in the role of a marketing manager – from this perspective, do you agree with the concepts of societal marketing and sustainability? Why or why not? How does a focus on sustainability a...

Q: One of the most difficult characteristics of a product to define is

One of the most difficult characteristics of a product to define is style. You are the marketing manager for Cadillac; define the product style for an Escalade. Compare and contrast that with produc...

Q: You are the marketing manager for Coca-Cola products in the

You are the marketing manager for Coca-Cola products in the United States. Describe the product line for Coke-branded products and briefly describe how each product differs from the other products in...

Q: Motorola is introducing a new phone that incorporates Internet surfing capability using

Motorola is introducing a new phone that incorporates Internet surfing capability using new LTE technology, a GPS program, and other new features that will greatly expand the features available on a c...

Q: You are the product manager for Ralph Lauren’s Polo shirts. What

You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? For example, what does the Polo brand say about q...

Q: Johnson & Johnson has been able to establish strong brand equity for

Johnson & Johnson has been able to establish strong brand equity for its line of baby products. What benefits does J&J have because of its brand equity for these products?

Q: You have been asked by Coca-Cola’s product manager to present

You have been asked by Coca-Cola’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke...

Q: SanDisk is introducing a new line of flash drives to complement its

SanDisk is introducing a new line of flash drives to complement its existing products, and you are responsible for creating the package design. What key information and other creative elements would...