Questions from Marketing Research

Q: What are the advantages and disadvantages of online focus group interviews compared

What are the advantages and disadvantages of online focus group interviews compared to face-to-face group interviews?

Q: What are the advantages and disadvantages of ethnography as compared to other

What are the advantages and disadvantages of ethnography as compared to other qualitative techniques?

Q: Think of one or two cultures or subcultures with which you are

Think of one or two cultures or subcultures with which you are at least somewhat familiar. Would qualitative research be especially useful for these cultures? Why, or why not?

Q: Develop a word association test that will provide some insight to the

Develop a word association test that will provide some insight to the following information research question: What are college students’ perceptions of their university’s student union?

Q: Identify and discuss the advantages and disadvantages of using quantitative survey research

Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data in marketing research.

Q: Explain the difference between internal validity and external validity.

Explain the difference between internal validity and external validity.

Q: What are the advantages and disadvantages of field experiments?

What are the advantages and disadvantages of field experiments?

Q: What are the three factors that affect choice of appropriate survey method

What are the three factors that affect choice of appropriate survey method? How do these factors differ in person-administered surveys as opposed to self-administered surveys?

Q: Explain why survey designs that include a trained interviewer are more appropriate

Explain why survey designs that include a trained interviewer are more appropriate than computer-assisted survey designs in situations where the task difficulty and stimuli requirements are extensive....

Q: Explain the major differences between in-home interviews and mall-

Explain the major differences between in-home interviews and mall-intercept interviews. Make sure you include their advantages and disadvantages.