Questions from Marketing Research

Q: How should the potential respondents be selected for the survey? Should

How should the potential respondents be selected for the survey? Should customers be interviewed while they are dining? Should customers be asked to participate in the survey upon exiting the restaura...

Q: How many new menu items can be examined on the survey?

How many new menu items can be examined on the survey? Remember, all potential menu possibilities should be assessed but you must have a manageable number of questions so the survey can be performed i...

Q: Determine the appropriate sample design. Develop a sample design proposal for

Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses the following: Should a probability or nonprobability sample be used? Given your answer,...

Q: In your judgment, what level of scale design would be the

In your judgment, what level of scale design would be the most appropriate in creating the necessary scale measurements for collecting primary data on each construct?

Q: Is a research project actually needed? Is the best approach a

Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not?

Q: For each construct, design an example of the actual scale measurement

For each construct, design an example of the actual scale measurement that could be used by Burke, Inc. to collect the data.

Q: What are several weaknesses associated with how Burke, Inc. measured

What are several weaknesses associated with how Burke, Inc. measured its Secure Customer Index® (SCI®)? Make sure you clearly identify each weakness and explain why you feel it is a weakness.

Q: If you were the lead researcher, what types of scale measurement

If you were the lead researcher, what types of scale measurement would you have used to collect the needed data for calculating SCI®? Why? Write some scale measurements you would use.

Q: Do you agree or disagree with the Burke, Inc. interpretation

Do you agree or disagree with the Burke, Inc. interpretation of the value they provide their clients using the Customer Loyalty Index? Support your response.

Q: Based on the research objectives, does the self-administered questionnaire

Based on the research objectives, does the self-administered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not.