Questions from Marketing Research


Q: Unless needed for screening purposes, why shouldn’t demographic questions be asked

Unless needed for screening purposes, why shouldn’t demographic questions be asked up front in questionnaire?

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Q: How are quantitative and qualitative data analyses different?

How are quantitative and qualitative data analyses different?

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Q: Describe the three steps in qualitative data analysis, and explain how

Describe the three steps in qualitative data analysis, and explain how and why these steps are iterative.

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Q: What are the interrelated steps in data reduction?

What are the interrelated steps in data reduction?

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Q: How do you build theory in qualitative analysis?

How do you build theory in qualitative analysis?

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Q: What is negative case analysis, and why is it important to

What is negative case analysis, and why is it important to the credibility of qualitative analysis?

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Q: Give some specific examples data displays, and explain how they may

Give some specific examples data displays, and explain how they may be used in qualitative data analysis.

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Q: What are some of threats to drawing credible conclusions in qualitative data

What are some of threats to drawing credible conclusions in qualitative data analysis?

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Q: Based on your understanding of the material presented in Chapter 3 and

Based on your understanding of the material presented in Chapter 3 and the above key research questions, should the owners of the Santa Fe Grill Mexican restaurant go back and restate their questions?...

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Q: What is triangulation, and what is its role in qualitative analysis

What is triangulation, and what is its role in qualitative analysis?

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