Questions from Marketing Research

Q: What will ANOVA tests not tell you, and how can you

What will ANOVA tests not tell you, and how can you overcome this problem?

Q: Explain the difference between testing for significant differences and testing for association

Explain the difference between testing for significant differences and testing for association.

Q: Explain the difference between association and causation.

Explain the difference between association and causation.

Q: What is covariation? How does it differ from correlation?

What is covariation? How does it differ from correlation?

Q: What are the differences between univariate and bivariate statistical techniques?

What are the differences between univariate and bivariate statistical techniques?

Q: What is regression analysis? When would you use it?

What is regression analysis? When would you use it?

Q: What is the difference between simple regression and multiple regression?

What is the difference between simple regression and multiple regression?

Q: What are the seven components of the marketing research report? Briefly

What are the seven components of the marketing research report? Briefly discuss each objective and why it is important.

Q: In the context of the marketing research report, what is the

In the context of the marketing research report, what is the primary goal of the executive summary?

Q: What are the primary topics/issues that need to be addressed

What are the primary topics/issues that need to be addressed in the research methods-and-procedures section of a marketing research report?