Questions from Marketing Research

Q: Identify the significant changes taking place in today’s business environment that are

Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impac...

Q: Could qualitative research be used to improve quantitative methods such as surveys

Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer.

Q: In the business world of the 21st century, will it be

In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

Q: How are management decision makers and information researchers alike? How are

How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?

Q: Comment on the following statements: a. The primary responsibility

Comment on the following statements: a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist. b. The information...

Q: Design a research proposal that can be used to address the following

Design a research proposal that can be used to address the following decision problem: “Should the Marriott Hotel in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to...

Q: What characteristic separates secondary data from primary data? What are three

What characteristic separates secondary data from primary data? What are three sources of secondary data?

Q: Explain why a company should use all potential sources of secondary data

Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures.

Q: List the six fundamental principles used to assess the validity of secondary

List the six fundamental principles used to assess the validity of secondary data.

Q: What are the various reasons to conduct a literature review?

What are the various reasons to conduct a literature review?