Questions from Marketing Research

Q: Should marketing researchers working with Latinos concentrate solely on qualitative research?

Should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer.

Q: Why are conclusions and recommendations included in a marketing research report?

Why are conclusions and recommendations included in a marketing research report?

Q: What are the common problems associated with the marketing research report?

What are the common problems associated with the marketing research report?

Q: Why is it important to explain limitations in your marketing research report

Why is it important to explain limitations in your marketing research report?

Q: What is the role of marketing research in organizations?

What is the role of marketing research in organizations?

Q: What improvements in retailing strategy might be attributed to the results obtained

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Q: Discuss the importance of segmentation research. How does it affect the

Discuss the importance of segmentation research. How does it affect the development of market planning for a particular company?

Q: What are the advantages and disadvantages for companies maintaining an internal marketing

What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and disadvantages can be attributed to the hiring of an external marketin...

Q: As the marketing research industry expands, what skills will future executives

As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing researc...

Q: Identify the three major groups of people involved in the marketing research

Identify the three major groups of people involved in the marketing research process, and then give an example of an unethical behavior sometimes practiced by each group.