Questions from Marketing Research

Q: Explain the main differences between interval and ratio scale measurements.

Explain the main differences between interval and ratio scale measurements.

Q: What are the major differences between ordinal and interval scales? In

What are the major differences between ordinal and interval scales? In your response include an example of each type of scale.

Q: Explain the major differences between “rating” and “ranking”

Explain the major differences between “rating” and “ranking” scales. Which is a better scale measurement technique for collecting attitudinal data on sales force performance of people who sell commerc...

Q: Discuss the advantages and disadvantages of using unstructured (open-ended

Discuss the advantages and disadvantages of using unstructured (open-ended) and structured (closed-ended) questions in developing an online, self-administered survey instrument.

Q: Explain the role of a questionnaire in the research process. What

Explain the role of a questionnaire in the research process. What should be the role of the client during the questionnaire development process?

Q: What are the guidelines for deciding the format and layout of a

What are the guidelines for deciding the format and layout of a questionnaire?

Q: What makes a question bad? Develop three examples of bad questions

What makes a question bad? Develop three examples of bad questions. Rewrite your examples so they could be judged as good questions.

Q: Is the target population being interviewed the appropriate one?

Is the target population being interviewed the appropriate one?

Q: Discuss the value of a good questionnaire design.

Discuss the value of a good questionnaire design.

Q: Discuss the main benefits of including a brief introductory section in questionnaires

Discuss the main benefits of including a brief introductory section in questionnaires.