Questions from Marketing Research


Q: Overall, is the current survey design able to capture the required

Overall, is the current survey design able to capture the required data needed to address all the stated research objectives? Why, or why not? If changes are needed, how would you change the survey’s...

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Q: Evaluate the “screener” used to qualify the respondents. Are

Evaluate the “screener” used to qualify the respondents. Are there any changes needed? Why, or why not?

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Q: Should the Deli Depot questionnaire have screening questions?

Should the Deli Depot questionnaire have screening questions?

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Q: Consider the guidelines on questionnaire design you learned in Chapter 8.

Consider the guidelines on questionnaire design you learned in Chapter 8. How would you improve the Deli Depot questionnaire?

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Q: What are other areas of improvement for Remington’s?

What are other areas of improvement for Remington’s?

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Q: Are there other questions that should be asked in the project?

Are there other questions that should be asked in the project?

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Q: Run post-hoc ANOVA tests between competitor groups. What additional

Run post-hoc ANOVA tests between competitor groups. What additional problems or challenges does this reveal?

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Q: What new marketing strategies would you suggest?

What new marketing strategies would you suggest?

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Q: Will the results of this regression model be useful to the QualKote

Will the results of this regression model be useful to the QualKote plant manager? If yes, how?

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Q: Which independent variables are helpful in predicting A36–Customer Satisfaction?

Which independent variables are helpful in predicting A36–Customer Satisfaction?

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