Questions from Marketing Research

Q: What are the various ways that credibility can be established in qualitative

What are the various ways that credibility can be established in qualitative analysis?

Q: Briefly describe the process of data validation. Specifically discuss the issues

Briefly describe the process of data validation. Specifically discuss the issues of fraud, screening, procedure, completeness, and courtesy.

Q: What are the differences between data validation, data editing, and

What are the differences between data validation, data editing, and data coding?

Q: Explain the differences between developing codes for open-ended questions and

Explain the differences between developing codes for open-ended questions and for closed-ended questions.

Q: Briefly describe the process of data entry. What changes in technology

Briefly describe the process of data entry. What changes in technology have simplified this procedure?

Q: What is the purpose of a simple one-way tabulation?

What is the purpose of a simple one-way tabulation? How does this relate to a one-way frequency table?

Q: Explain the difference between the mean, the median, and the

Explain the difference between the mean, the median, and the mode.

Q: Why and how would you use Chi-square and t-

Why and how would you use Chi-square and t-tests in hypothesis testing?

Q: Why and when would you want to use ANOVA in marketing research

Why and when would you want to use ANOVA in marketing research?

Q: Regarding the owners’ desire to understand the interrelationships between customer satisfaction,

Regarding the owners’ desire to understand the interrelationships between customer satisfaction, restaurant store image, and customer loyalty, develop a set of hypotheses that might be used to investi...