Questions from Marketing Research

Q: What is the proper sequence when asking for target information and classification

What is the proper sequence when asking for target information and classification information? Why?

Q: What is the funnel approach to question sequencing?

What is the funnel approach to question sequencing?

Q: What is the difference between the null and alternative hypotheses?

What is the difference between the null and alternative hypotheses?

Q: What is a branching question? Why are such questions used?

What is a branching question? Why are such questions used?

Q: What is a cover letter? What key things should be included

What is a cover letter? What key things should be included in a cover letter?

Q: What is a questionnaire pre-test? Why should researchers pre

What is a questionnaire pre-test? Why should researchers pre-test surveys?

Q: What is single-source data?

What is single-source data?

Q: If so, what new skills are necessary at the higher levels

If so, what new skills are necessary at the higher levels?

Q: What is a census? What is a sample?

What is a census? What is a sample?

Q: Why is it important to carefully define the population?

Why is it important to carefully define the population?