Questions from Marketing Research


Q: How many decimal places should normally be reported with percentages?

How many decimal places should normally be reported with percentages?

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Q: What is a histogram? What information does it provide?

What is a histogram? What information does it provide?

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Q: What type of error do confidence intervals take into account?

What type of error do confidence intervals take into account?

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Q: What are the most commonly used descriptive statistics?

What are the most commonly used descriptive statistics?

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Q: Why must the distribution of responses be taken into account when deciding

Why must the distribution of responses be taken into account when deciding which type of “average” to present?

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Q: Why might an analyst choose to convert a continuous measure to a

Why might an analyst choose to convert a continuous measure to a categorical measure?

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Q: What is a two-box technique? A median split?

What is a two-box technique? A median split? A cumulative percentage breakdown?

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Q: Who does marketing research? What are the primary kinds of research

Who does marketing research? What are the primary kinds of research done by each enterprise?

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Q: Why would a researcher consider conducting multivariate analyses? Why not just

Why would a researcher consider conducting multivariate analyses? Why not just conduct overall univariate analyses?

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Q: What technique is typically used to investigate relationships between two categorical variables

What technique is typically used to investigate relationships between two categorical variables?

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