Questions from Marketing Research

Q: What is the research process?

What is the research process?

Q: What are the various forms of data capture?

What are the various forms of data capture?

Q: What is meant by the written report standards of completeness, accuracy

What is meant by the written report standards of completeness, accuracy, and clarity?

Q: What is the most important error in research? Explain.

What is the most important error in research? Explain.

Q: What are the main differences between the utility, justice, and

What are the main differences between the utility, justice, and rights approaches to ethical reasoning?

Q: Why is it important to consider marketing research ethics?

Why is it important to consider marketing research ethics?

Q: What does it mean when we say that problems and opportunities are

What does it mean when we say that problems and opportunities are two sides of the same coin?

Q: What are the sources of marketing problems or opportunities? Are different

What are the sources of marketing problems or opportunities? Are different sources typically associated with different research objectives? Explain.

Q: What is “normal thinking”? Why is it a problem when

What is “normal thinking”? Why is it a problem when defining the marketing problem/opportunity?

Q: What is the basic nature of a decision problem?

What is the basic nature of a decision problem?