Questions from Marketing Research

Q: What are the necessary skills for employment in a junior or entry

What are the necessary skills for employment in a junior or entry-level marketing research position? Do the skills change as one changes job levels?

Q: Which of the four Vs—volume, velocity, variety,

Which of the four Vs—volume, velocity, variety, or veracity—creates the biggest challenge to marketing managers intent on “finding a needle in a haystack”?

Q: How might a marketing manager obtain value from “big data”

How might a marketing manager obtain value from “big data” that is different from value obtained from traditional data sources?

Q: Compare and contrast structured versus unstructured data. Using Facebook as an

Compare and contrast structured versus unstructured data. Using Facebook as an example, would data available from Facebook to a marketer be structured, unstructured, or both?

Q: In terms of marketplace sources of “big data,” what is

In terms of marketplace sources of “big data,” what is social data? Mobile data? Omni-channel transactional data?

Q: What is a stratum chart? For what kinds of information is

What is a stratum chart? For what kinds of information is it particularly appropriate?

Q: What are the main differences between descriptive, predictive, and prescriptive

What are the main differences between descriptive, predictive, and prescriptive analyses?

Q: What are the three main challenges marketing managers face when attempting to

What are the three main challenges marketing managers face when attempting to integrate “big data” into the firm?

Q: How might focus groups be misused?

How might focus groups be misused?

Q: In what types of situations would data mining be useful?

In what types of situations would data mining be useful?