Questions from Marketing Research

Q: What are two common approaches to the use of case analyses?

What are two common approaches to the use of case analyses?

Q: What is the basic point of projective methods? What are some

What is the basic point of projective methods? What are some popular approaches?

Q: Why should researchers look for published sources of secondary data before searching

Why should researchers look for published sources of secondary data before searching for standardized marketing information?

Q: What is “standardized” about standardized marketing information?

What is “standardized” about standardized marketing information?

Q: What does it mean to “profile” customers or prospects?

What does it mean to “profile” customers or prospects? Why would a company need this information?

Q: What is the purpose of geodemography?

What is the purpose of geodemography?

Q: What is a bar chart? For what kinds of problems is

What is a bar chart? For what kinds of problems is it effective?

Q: Given that companies know their revenues, why do they also need

Given that companies know their revenues, why do they also need standardized information about product sales and market share?

Q: How does a diary panel work?

How does a diary panel work?

Q: Why can the effect of scanners on standardized marketing information be described

Why can the effect of scanners on standardized marketing information be described as “profound”?