Q: What is the difference between internal validity and external validity? Which
What is the difference between internal validity and external validity? Which form of validity is more important?
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What is an A/B test? What is the general structure for performing such a test?
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What is market testing? What are the three basic types of test markets?
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What are the basic uses of descriptive research?
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What are the six specifications of a descriptive study?
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What are the main types of descriptive studies, and what do their differences mean?
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What are the two basic forms of panels? How do they differ?
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What is a sample survey? What are its advantages and disadvantages?
See AnswerQ: What is the proper procedure for testing the influences of two different
What is the proper procedure for testing the influences of two different independent variables on a single continuous dependent variable simultaneously?
See AnswerQ: What types of primary data interest marketing researchers most? What are
What types of primary data interest marketing researchers most? What are the differences between the types of data?
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