Questions from Marketing Research


Q: How do in-bound surveys work? When are they especially

How do in-bound surveys work? When are they especially useful?

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Q: Why are online surveys such a popular choice for collecting communication data

Why are online surveys such a popular choice for collecting communication data?

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Q: What are the major ways that have been used to measure attitudes

What are the major ways that have been used to measure attitudes? How do they differ?

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Q: What are some factors that may produce systematic errors? What factors

What are some factors that may produce systematic errors? What factors may produce random errors?

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Q: What is reliability? What information does it contribute to determining if

What is reliability? What information does it contribute to determining if a measure is accurate?

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Q: What is validity? What are two contributing factors to decreases in

What is validity? What are two contributing factors to decreases in validity?

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Q: How do personal interviews, telephone interviews, paper-based surveys

How do personal interviews, telephone interviews, paper-based surveys, and online surveys differ with respect to the following: a. sampling control b. information control c. administrative control

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Q: How might a researcher combine different methods of communication in the same

How might a researcher combine different methods of communication in the same project? Give an example.

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Q: What are three ways to assess awareness? What is the basic

What are three ways to assess awareness? What is the basic difference between measures of recall and measures of recognition?

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Q: What is the basic problem in measuring consumers’ intentions about future behaviors

What is the basic problem in measuring consumers’ intentions about future behaviors?  

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