Questions from Marketing Research

Q: How are people meters used to assess television viewership?

How are people meters used to assess television viewership?

Q: How are portable people meters used to assess radio listenership?

How are portable people meters used to assess radio listenership?

Q: How might a company assess the success of its online advertising?

How might a company assess the success of its online advertising?

Q: What are the three basic types of research used to collect primary

What are the three basic types of research used to collect primary data? What is the basic purpose of each?

Q: Why is exploratory research considered to be a basic type of primary

Why is exploratory research considered to be a basic type of primary data research?

Q: What is the general sequence in which the three basic types of

What is the general sequence in which the three basic types of research are employed?

Q: Is it possible to establish that one thing causes another? Why

Is it possible to establish that one thing causes another? Why or why not?

Q: What is a pictogram?

What is a pictogram?

Q: What is an experiment?

What is an experiment?

Q: What is the difference between a lab study and a field study

What is the difference between a lab study and a field study?