Questions from Marketing Research

Q: What are the characteristics of a depth interview? Who should be

What are the characteristics of a depth interview? Who should be interviewed?

Q: How does a focus group with 8 to 12 people differ from

How does a focus group with 8 to 12 people differ from a series of depth interviews with 8 to 12 people? How does a focus group differ from a nominal group?

Q: How does a project emphasis in marketing research differ from a systems

How does a project emphasis in marketing research differ from a systems emphasis?

Q: What are the main advantages and disadvantages of secondary data? Do

What are the main advantages and disadvantages of secondary data? Do these apply equally to internal and external secondary data?

Q: What content appears in each of the following parts of the research

What content appears in each of the following parts of the research report? a. Title page b. Table of contents c. Executive summary d. Introduction e. Method f. Results g. Conclusions and recom...

Q: What are the main differences between a marketing information system and a

What are the main differences between a marketing information system and a decision support system?

Q: In a decision support system, what is a data system?

In a decision support system, what is a data system? A model system? A dialog system? Which of these is most important? Why?

Q: How does knowledge management expand the concept of an information system?

How does knowledge management expand the concept of an information system? What additional kinds of marketing intelligence can it provide?

Q: What characteristics should a good focus group moderator possess? Why is

What characteristics should a good focus group moderator possess? Why is each important?

Q: In a large research department, who would be responsible for specifying

In a large research department, who would be responsible for specifying the objective of a research project? For deciding on specific procedures to be followed? For designing the questionnaire? For an...