Questions from Marketing Research

Q: What are the fundamental characteristics of the two types of decision problems

What are the fundamental characteristics of the two types of decision problems?

Q: What is a research problem? Why is it important to develop

What is a research problem? Why is it important to develop the full range of possible research problems?

Q: What is involved in a research request agreement? What is included

What is involved in a research request agreement? What is included in the written statement?

Q: On the one hand, we argued that the research report must

On the one hand, we argued that the research report must be complete and, on the other hand, that it must be clear. Are these two objectives incompatible? If so, how do you reconcile them?

Q: How does the research proposal differ from the research request agreement?

How does the research proposal differ from the research request agreement?

Q: What factors should be considered when choosing a research supplier?

What factors should be considered when choosing a research supplier?

Q: What are the benefits of using a request-for-

What are the benefits of using a request-for-proposal?

Q: What are the basic uses for exploratory research?

What are the basic uses for exploratory research?

Q: What are the key characteristics of exploratory research?

What are the key characteristics of exploratory research?

Q: What is a literature search? What kinds of literature might be

What is a literature search? What kinds of literature might be searched?