Questions from Marketing Research


Q: How do you determine which set of percentages (i.e

How do you determine which set of percentages (i.e., row versus column percentages) to use on a cross-tab analysis?

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Q: What would be the appropriate test to determine if men differed from

What would be the appropriate test to determine if men differed from women in their satisfaction with a meal served in a fast-food restaurant?

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Q: Why do analysts often construct confidence intervals? What is their purpose

Why do analysts often construct confidence intervals? What is their purpose?

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Q: What does the Pearson product-moment correlation coefficient measure? When

What does the Pearson product-moment correlation coefficient measure? When is it appropriate to use?

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Q: If two continuous measures are positively correlated with one another, does

If two continuous measures are positively correlated with one another, does that mean that one of them caused the other? Why or why not?

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Q: What are the key considerations in preparing an oral report?

What are the key considerations in preparing an oral report?

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Q: What are the two rules for presenting the oral report?

What are the two rules for presenting the oral report?

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Q: What is a pie chart? For what kinds of information is

What is a pie chart? For what kinds of information is it particularly effective?

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Q: Why did marketing research begin to experience real growth after World War

Why did marketing research begin to experience real growth after World War II?

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Q: What is a line chart? For what kinds of information is

What is a line chart? For what kinds of information is it generally used?

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