Questions from Marketing Research

Q: What does a high degree of structure look like in an observational

What does a high degree of structure look like in an observational study?

Q: What are mystery shoppers? What is their purpose?

What are mystery shoppers? What is their purpose?

Q: What is the key ethical issue with the use of disguise in

What is the key ethical issue with the use of disguise in observation research? How this issue is typically remedied in disguised marketing research projects?

Q: What are the primary advantages and disadvantages of working in a natural

What are the primary advantages and disadvantages of working in a natural setting as contrasted with a contrived setting?

Q: What are some of the available types of mechanical observation?

What are some of the available types of mechanical observation?

Q: What is an attitude? Why do marketers care about attitudes?

What is an attitude? Why do marketers care about attitudes?

Q: What are the general advantages and disadvantages of obtaining data by communication

What are the general advantages and disadvantages of obtaining data by communication? By observation?

Q: What is a disguised questionnaire? What are the ethical considerations in

What is a disguised questionnaire? What are the ethical considerations in using disguise?

Q: What are two situations in which the use of disguise would be

What are two situations in which the use of disguise would be advisable?

Q: What is the difference between regression analysis and correlation analysis?

What is the difference between regression analysis and correlation analysis?