Questions from Marketing Research


Q: What are some other methods of determining sample size?

What are some other methods of determining sample size?

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Q: What are the six general types of error that can enter a

What are the six general types of error that can enter a research project? How do they differ?

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Q: Why is sampling error potentially less troubling than the other kinds of

Why is sampling error potentially less troubling than the other kinds of error?

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Q: Why is noncoverage error considered to be a sampling frame problem?

Why is noncoverage error considered to be a sampling frame problem?

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Q: What is a p-value? Do researchers typically want to

What is a p-value? Do researchers typically want to obtain higher or lower p-values?

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Q: Why is nonresponse error a “potential” source of error?

Why is nonresponse error a “potential” source of error?

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Q: What are the two primary sources of nonresponse error? Describe how

What are the two primary sources of nonresponse error? Describe how each source could result in nonresponse error

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Q: Why might it be better to work with a smaller total sampling

Why might it be better to work with a smaller total sampling elements (TSE) and work diligently to get responses than to start with a much larger TSE but obtain a lower response rate?

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Q: What are the basic considerations underlying response error?

What are the basic considerations underlying response error?

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Q: What is recording error? How might it apply to both communication

What is recording error? How might it apply to both communication- and observation-based studies?

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