Questions from Retail Management

Q: Describe how the consumer decision process would operate for these goods and

Describe how the consumer decision process would operate for these goods and services. Include “what” and “where” in your answers: a smartphone, a lawn-care service, and an everyday watch. Which eleme...

Q: Look at the most recent online edition of the American Community Survey

Look at the most recent online edition of the American Community Survey (www.census.gov/acs/www) for the area in which your college is located. What retailing-related conclusions do you draw?

Q: 1. What are the three most important trends cited in this

1. What are the three most important trends cited in this case? Explain your answer. 2. To date, what are the three most accurate predictions cited in the case? Explain your answer. 3. To date, what a...

Q: Differentiate among the three types of impulse purchases. Give an example

Differentiate among the three types of impulse purchases. Give an example of each.

Q: Contrast the mass market approach used by a supermarket with the concentrated

Contrast the mass market approach used by a supermarket with the concentrated marketing approach used by a health food store. What is the key to each firm succeeding?

Q: Visit a nearby Modell's store or look at its Web site (

Visit a nearby Modell's store or look at its Web site (www.modells.com) and then describe its target market strategy.

Q: Why is it valuable for retailers to understand the complexity of the

Why is it valuable for retailers to understand the complexity of the standard-of-living concept?

Q: Describe how a small shoe store could be a destination retailer.

Describe how a small shoe store could be a destination retailer.

Q: Contrast omnichannel and multi-channel retailing. What do you think

Contrast omnichannel and multi-channel retailing. What do you think are the advantages of each?

Q: Do you think that nonstore retailing will continue to grow faster than

Do you think that nonstore retailing will continue to grow faster than store-based retailing? Explain your answer.