Questions from Retail Management

Q: How would you increase a direct marketer’s response rate from less than

How would you increase a direct marketer’s response rate from less than 1 percent of those receiving E-mail sales offers by the firm to 3 percent?

Q: Explain the “30-day rule” for direct marketers.

Explain the “30-day rule” for direct marketers.

Q: What are the two main decisions to be made in the business

What are the two main decisions to be made in the business definition stage of planning a direct marketing strategy?

Q: 1. Present a five-item ethics code that a retailer

1. Present a five-item ethics code that a retailer could impose on its suppliers with regard to fake and counterfeit merchandise. 2. As the buyer for a retail chain, what would you do if you found out...

Q: How should Walgreens pharmacy (www.walgreens.com) handle

How should Walgreens pharmacy (www.walgreens.com) handle consumer concerns about their privacy?

Q: Differentiate between direct selling and direct marketing. What are the strengths

Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each?

Q: Select a product not heavily sold through vending machines and present a

Select a product not heavily sold through vending machines and present a brief plan for doing so.

Q: From a consumer’s perspective, what are the advantages and disadvantages of

From a consumer’s perspective, what are the advantages and disadvantages of the Web?

Q: From a retailer’s perspective, what are the advantages and disadvantages of

From a retailer’s perspective, what are the advantages and disadvantages of having the World Wide Web?

Q: What must retailers do to improve customer service on their online stores

What must retailers do to improve customer service on their online stores?