Questions from Retail Management

Q: Develop a checklist to help a prospective service retailer choose the proper

Develop a checklist to help a prospective service retailer choose the proper service category in which to operate. Include personal abilities, financial resources, and time demands.

Q: Why do retailers frequently underestimate the financial and time requirements of a

Why do retailers frequently underestimate the financial and time requirements of a business?

Q: Draw and explain a positioning map showing the kinds of retailers selling

Draw and explain a positioning map showing the kinds of retailers selling tablets such as the iPad and Kindle Fire.

Q: Discuss local examples of a retailer applying mass marketing, concentrated marketing

Discuss local examples of a retailer applying mass marketing, concentrated marketing, and differentiated marketing.

Q: Marsha Hill is the store manager at an apparel store located three

Marsha Hill is the store manager at an apparel store located three miles from a large university. She has saved $100,000 and wants to open her own store. Devise an overall strategy for Marsha, includi...

Q: A competing bicycle store has a better location than yours. It

A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel fu...

Q: Describe how a retailer can use fine-tuning in strategic planning

Describe how a retailer can use fine-tuning in strategic planning.

Q: 1. Relate the material in this case to the value chain

1. Relate the material in this case to the value chain and the value delivery system. 2. Are services related to physical accommodations typically considered as expected customer services or augmented...

Q: How are the control and feedback phases of retail strategy planning interrelated

How are the control and feedback phases of retail strategy planning interrelated? Give an example.

Q: Should a catalog-based men’s wear retailer use the strategic planning

Should a catalog-based men’s wear retailer use the strategic planning process differently from an Internet retailer? Why or why not?