Questions from Retail Management

Q: 1. How can an independent retailer compete with power retailers?

1. How can an independent retailer compete with power retailers? 2. What is the greatest opportunity for each of the retail categories described in this case? 3. What is the greatest threat for each o...

Q: Explain the relationship among the terms data warehouse, data mining,

Explain the relationship among the terms data warehouse, data mining, and micromarketing. How can f.y.e. (for your entertainment, www.fye.com) apply these concepts?

Q: What are the opportunities and potential problems with electronic data interchange (

What are the opportunities and potential problems with electronic data interchange (EDI) for a drugstore chain?

Q: Cite the major advantages and disadvantages of secondary data.

Cite the major advantages and disadvantages of secondary data.

Q: As a fitness club owner, what kinds of secondary data would

As a fitness club owner, what kinds of secondary data would you use to learn more about your industry and consumer trends in leisure activities?

Q: Cite the benefit of each primary data method: survey, observation

Cite the benefit of each primary data method: survey, observation, experiment, and simulation.

Q: Develop a 10-item semantic differential for a local furniture store

Develop a 10-item semantic differential for a local furniture store to judge its image. Who should be surveyed? Why?

Q: Why would a retailer use mystery shoppers rather than other forms of

Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances when you would not recommend their use? Why or why not?

Q: Why do you think that “virtual shopping” has not taken

Why do you think that “virtual shopping” has not taken off faster as a research tool for retailers?

Q: 1. What must retailers that are the “favorites of today

1. What must retailers that are the “favorites of today” do to remain popular? 2. What criteria do you use in deciding on your favorite stores? Why? 3. Take a look at the Jet Web site (https://jet.com...