Questions from Consumer Behavior

Q: Describe a heuristic a couple might use when they make a decision

Describe a heuristic a couple might use when they make a decision, and provide an example of it.

Q: What is purchase momentum, and how does it relate (or

What is purchase momentum, and how does it relate (or not) to the model of rational decision-making?

Q: What is prospect theory? Does it support the argument that people

What is prospect theory? Does it support the argument that people are rational decision makers?

Q: In his book Blink: The Power of Thinking without Thinking,

In his book Blink: The Power of Thinking without Thinking, author Malcolm Gladwell argues that hallowed marketing research techniques like focus groups aren’t effective because we usually react to pro...

Q: “Marketers need to be extra sure their product works as promised

“Marketers need to be extra sure their product works as promised when the first introduce it.” How does this statement relate to what we know about consumers’ evoked sets?

Q: Describe the difference between a superordinate category, a basic level category

Describe the difference between a superordinate category, a basic level category, and a subordinate category.

Q: List three separate motivations for shopping, give an example of each

List three separate motivations for shopping, give an example of each.

Q: What is the difference between unplanned buying and impulse buying?

What is the difference between unplanned buying and impulse buying?

Q: How do business models in the sharing economy differ from traditional purchase

How do business models in the sharing economy differ from traditional purchase processes?

Q: What is the difference between recycling and lateral cycling?

What is the difference between recycling and lateral cycling?