Questions from Consumer Behavior

Q: What is the difference between an absolute threshold and a differential threshold

What is the difference between an absolute threshold and a differential threshold?

Q: The whole is greater than the sum of its parts.” Explain

The whole is greater than the sum of its parts.” Explain this statement.

Q: List the three semiotic components of a marketing message, giving an

List the three semiotic components of a marketing message, giving an example of each.

Q: What is fattism?

What is fattism?

Q: What is the basic philospophy behind a lifestyle marketing strategy?

What is the basic philospophy behind a lifestyle marketing strategy?

Q: How can an attitude play an ego-defensive function?

How can an attitude play an ego-defensive function?

Q: Identify a set of avoidance groups for your peers. Can you

Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that you and your friends make with these groups in mind?

Q: “Do as I say, not as I do.” How

“Do as I say, not as I do.” How does this statement relate to attitude models?

Q: How do levels of commitment to an attitude influence the likelihood it

How do levels of commitment to an attitude influence the likelihood it will become part of the way we think about a product in the long-term?

Q: List three psychological principles related to persuasion.

List three psychological principles related to persuasion.