Questions from Consumer Behavior

Q: How does a brand name work as a heuristic?

How does a brand name work as a heuristic?

Q: What are demographics? Give three examples of demographic characteristics.

What are demographics? Give three examples of demographic characteristics.

Q: What is time poverty, and how can it influence our purchase

What is time poverty, and how can it influence our purchase decisions?

Q: What are the two dimensions that determine whether we will react positively

What are the two dimensions that determine whether we will react positively or negatively to a purchase environment?

Q: List the steps in the model of cognitive decision-making.

List the steps in the model of cognitive decision-making.

Q: Why is it not necessarily a good idea to advertise a product

Why is it not necessarily a good idea to advertise a product in a commercial where a popular song is playing in the background?

Q: What do we mean by an exchange?

What do we mean by an exchange?

Q: Why is it important for businesses to learn about their heavy users

Why is it important for businesses to learn about their heavy users?

Q: What is “big data”?

What is “big data”?

Q: What is external memory and why is it important to marketers?

What is external memory and why is it important to marketers?