Questions from Consumer Behavior

Q: Research supports the argument that the way we pay for a product

Research supports the argument that the way we pay for a product changes the way we perceive it. More specifically, credit cards prime people to focus less on the costs of the item and more on the ben...

Q: Sometimes a company actually invents a determinant attribute: Pepsi-Cola

Sometimes a company actually invents a determinant attribute: Pepsi-Cola accomplished this when it stamped freshness dates on soda cans. It spent about $25 million on an advertising and promotional ca...

Q: Define the three levels of product categorization described in the chapter.

Define the three levels of product categorization described in the chapter. Diagram these levels for a health club.

Q: Watchdog groups have long decried product placements because they blur the line

Watchdog groups have long decried product placements because they blur the line between content and advertising without adequately informing viewers. The networks themselves appear to be divided on ho...

Q: Go to http://shop.vans.com. Find the

Go to http://shop.vans.com. Find the link for creating your own custom pair of Vans shoes. Go through the process and print an example of your shoes to take in to class and share. Describe the experie...

Q: Industrial purchase decisions are totally rational. Aesthetic or subjective factors don’t

Industrial purchase decisions are totally rational. Aesthetic or subjective factors don’t – and shouldn’t – play a role in this process. Do you agree?

Q: A recent sociometric study on obesity (similar to the one we

A recent sociometric study on obesity (similar to the one we read about regarding clusters of smokers) provides a striking example of how our social networks influence what we do. The researchers anal...

Q: Devise an attitude survey for a set of competing automobiles. Identify

Devise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you include.

Q: Construct a multi-attribute model for a set of local restaurants

Construct a multi-attribute model for a set of local restaurants. Based on your findings, suggest how restaurant managers can improve an establishment’s images via the strategies described in this cha...

Q: Ask a friend to “talk through” the process he or

Ask a friend to “talk through” the process he or she used to choose one brand over others during a recent purchase. Based on this description, can you identify the decision rule that was most likely e...