Questions from Consumer Behavior

Q: Why is it difficult to place a product in a consumer’s evoked

Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?

Q: What do we mean by the term global consumer culture?

What do we mean by the term global consumer culture?

Q: Have each student think of a time when they had to get

Have each student think of a time when they had to get rid of something that had been significant to them. Analyze this situation in terms of divestment rituals.

Q: This case could be assigned as an out-of-class

This case could be assigned as an out-of-class or in-class activity. As an in-class activity, it might be more effective to have the class read it, then break them into small groups to discuss the que...

Q: Organizations and educators are continuing to explore the impact of avatars and

Organizations and educators are continuing to explore the impact of avatars and virtual worlds. You may wish to ask the class what virtual worlds they use and why. 1. How might classical conditioning...

Q: It used to be that putting on a watch was just a

It used to be that putting on a watch was just a standard part of getting dressed in the morning. How could you hope to move successfully throughout your day, making it to appointments on time, if you...

Q: Have the students list as many shampoo brands that they can think

Have the students list as many shampoo brands that they can think of. 1. Describe Cream Silk’s promotion within the context of the multiattribute model: Which attribute(s) were central to the promotio...

Q: This case can be taught as part of the decision-making

This case can be taught as part of the decision-making process. If used in class, you can ask students to outline the stages of the decision-making process for choosing a new vehicle. 1. How does Tes...

Q: Have students discuss other businesses that use “theater” to keep

Have students discuss other businesses that use “theater” to keep customers coming in. 1. Evaluate the shopping experience at Jordan’s. Why is it so successful? Be sure to consider how they have inco...

Q: You may wish to encourage students to explore TripAdvisor before discussing this

You may wish to encourage students to explore TripAdvisor before discussing this case. As an exercise, you could ask them to plan out a sample Spring Break trip using TripAdvisor reviews. 1. How comf...