Q: Why would a marketer consider saying negative things about his or her
Why would a marketer consider saying negative things about his or her product? When is this strategy feasible? Can you find examples of it?
See AnswerQ: The Federal Trade Commission recently sponsored a conference on “Blurred Lines
The Federal Trade Commission recently sponsored a conference on “Blurred Lines: Advertising or Content?” that reflects the agency’s concerns about the resemblance between native ads and “real” article...
See AnswerQ: As more people enter virtual worlds like Second Life and Kaneva,
As more people enter virtual worlds like Second Life and Kaneva, family decision-making research may have to include our virtual partners (and children?) as well. Do you agree? How do you think consum...
See AnswerQ: Swiss Legend, a watch brand, gets famous people to wear
Swiss Legend, a watch brand, gets famous people to wear its colorful timepieces. One way it does this is to give away its product at awards shows. Publicists call this common practice “gifting the t...
See AnswerQ: Collect ads for three different product categories that target families. Find
Collect ads for three different product categories that target families. Find another set of ads for different brands of the same items that don’t feature families. Prepare a report comparing the prob...
See AnswerQ: Go to www.specialized.com. Specialized Bicycles is one
Go to www.specialized.com. Specialized Bicycles is one of the leading manufacturers and marketers of all types of bikes. Browse their website. Give a brief description of their different product lines...
See AnswerQ: Have each student interview four people (one each in their 20s
Have each student interview four people (one each in their 20s, 30s, 40s, and 50s) to determine how important appearance is on the job. Then have students form groups in class to discuss their finding...
See AnswerQ: Have student groups devise a list of traditional male traits with respect
Have student groups devise a list of traditional male traits with respect to personal care and hygiene. Then, have them visit a cosmetics section of a major department store and interview salespeople...
See AnswerQ: Assign groups of students to go to an airport (or other
Assign groups of students to go to an airport (or other location where they will find lots of foot traffic) to people watch. Have them classify as many people as possible according to social class bas...
See AnswerQ: Describe how opinion leaders can be formed and found on the Internet
Describe how opinion leaders can be formed and found on the Internet. Describe the advantages and disadvantages of using opinion leaders on the Web. How would this form of opinion leadership be differ...
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