Questions from Consumer Behavior

Q: How can marketers stay on top of changes in lifesyle trends?

How can marketers stay on top of changes in lifesyle trends?

Q: Marketers must decide whether to incorporate rational or emotional appeals in a

Marketers must decide whether to incorporate rational or emotional appeals in a communications strategy. Describe conditions that are more favorable to one or the other.

Q: When should a marketer present a message visually versus verbally?

When should a marketer present a message visually versus verbally?

Q: How does the Two-Factor Theory explain the effects of message

How does the Two-Factor Theory explain the effects of message repetition on attitude change?

Q: Do humorous ads work and if so under what conditions?

Do humorous ads work and if so under what conditions?

Q: What is a subjective norm, and how does it influence our

What is a subjective norm, and how does it influence our attitudes?

Q: What are three obstacles to predicting behavior even if we know a

What are three obstacles to predicting behavior even if we know a person’s attitudes?

Q: Describe the Elaboration Likelihood Model, and summarize how it relates to

Describe the Elaboration Likelihood Model, and summarize how it relates to the relative importance of what is said versus how it’s said.

Q: Does money buy happiness? Why or why not?

Does money buy happiness? Why or why not?

Q: Describe the Theory of Reasoned Action. Why might it not be

Describe the Theory of Reasoned Action. Why might it not be equally valuable when it is applied to non-Western cultures?