Questions from Consumer Behavior

Q: What is a positioning strategy? What are some ways marketers can

What is a positioning strategy? What are some ways marketers can position their products? A positioning strategy is a fundamental part of a company’s marketing efforts as it uses elements of the marke...

Q: Describe two factors that can lead to stimulus adaptation.

Describe two factors that can lead to stimulus adaptation.

Q: Compare and contrast the real versus the ideal self. List three

Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

Q: How might the “digital self” differ from a consumer’s self

How might the “digital self” differ from a consumer’s self-concept in the real world, and why is this difference potentially important to marketers?

Q: Have ideals of beauty in the United States changed over the

Have ideals of beauty in the United States changed over the last 50 years? If so, how?

Q: What does “the looking glass self” mean?

What does “the looking glass self” mean?

Q: How do Eastern and Western cultures tend to differ in terms of

How do Eastern and Western cultures tend to differ in terms of how people think about the self?

Q: Define a schema and provide an example of how this concept is

Define a schema and provide an example of how this concept is relevant to marketing.

Q: How did tattoos originate?

How did tattoos originate?

Q: How does Freud’s work on the the unconscious mind relate to marketing

How does Freud’s work on the the unconscious mind relate to marketing practice?