Questions from Consumer Behavior

Q: What is an avatar, and why might an advertiser choose to

What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser?

Q: Describe the ABC model of attitudes.

Describe the ABC model of attitudes.

Q: List the three hierarchies of attitudes, and describe the major differences

List the three hierarchies of attitudes, and describe the major differences among them.

Q: We sometimes enhance our attitude toward a product after we buy it

We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?

Q: What is the foot-in-the-door technique?

What is the foot-in-the-door technique? How does self-perception theory relate to this effect?

Q: According to balance theory, how can we tell if a triad

According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad?

Q: Describe a multi-attribute attitude model, listing its key components

Describe a multi-attribute attitude model, listing its key components.

Q: What is the difference between an unconditioned stimulus and a conditioned stimulus

What is the difference between an unconditioned stimulus and a conditioned stimulus?

Q: Give an example of a halo effect in marketing.

Give an example of a halo effect in marketing.

Q: Many college students “share” music by downloading clips from the

Many college students “share” music by downloading clips from the Internet. Interview at least five people who have downloaded at least one song or movie without paying for it. Do they feel they are s...