Questions from Consumer Behavior

Q: A group of psychologists argued that we need to revise Maslow’s Hierarchy

A group of psychologists argued that we need to revise Maslow’s Hierarchy of Needs. They propose we should delete “self-actualization” from the pinnacle and replace it with “parenting.” Right below th...

Q: What are the major differences between the positivist and interpretivist paradigms in

What are the major differences between the positivist and interpretivist paradigms in consumer research?

Q: How is associative memory like a spider web?

How is associative memory like a spider web?

Q: If a consumer is familiar with a product, advertising for it

If a consumer is familiar with a product, advertising for it can work both ways by either enhancing or diminishing recall. Why?

Q: What is motivation and why is this idea so important to marketers

What is motivation and why is this idea so important to marketers?

Q: Name the two basic measures of memory and describe how they differ

Name the two basic measures of memory and describe how they differ from one another.

Q: Describe three types of motivational conflicts, citing an example of each

Describe three types of motivational conflicts, citing an example of each from current marketing campaigns.

Q: How do different types of reinforcement enhance learning? How does the

How do different types of reinforcement enhance learning? How does the strategy of frequency marketing relate to conditioning?

Q: How does learning new information make it more likely that we’ll forget

How does learning new information make it more likely that we’ll forget things we’ve already learned?

Q: Explain the difference between a need and a want.

Explain the difference between a need and a want.