Questions from Consumer Behavior

Q: What are business ethics, and why is this an important topic

What are business ethics, and why is this an important topic?

Q: How does the sense of touch influence consumers’ reactions to products?

How does the sense of touch influence consumers’ reactions to products?

Q: State two important criticisms of marketing and provide the pros and cons

State two important criticisms of marketing and provide the pros and cons for each.

Q: Define hedonic consumption and provide an example.

Define hedonic consumption and provide an example.

Q: Does subliminal perception work? Why or why not?

Does subliminal perception work? Why or why not?

Q: What is the primary difference between transformative consumer research and other kinds

What is the primary difference between transformative consumer research and other kinds of consumer research?

Q: Visit www.izod.com. Is a multi-attribute

Visit www.izod.com. Is a multi-attribute model a good one to apply to this product to explain how attitudes are formed? Why or why not? Suggest an alternative model.

Q: Why is market access an important aspect of consumer well-being

Why is market access an important aspect of consumer well-being? What are some important reasons why consumers can experience limited market access?

Q: What is greenwashing, and why is it a problem for marketers

What is greenwashing, and why is it a problem for marketers?

Q: What do we mean by the concept of augmented reality? Give

What do we mean by the concept of augmented reality? Give an example that is not discussed in the chapter. How does this concept differ from virtual reality?