Questions from Consumer Behavior

Q: What is market segmentation? Give three examples of market segments.

What is market segmentation? Give three examples of market segments.

Q: What is role theory, and how does it help us to

What is role theory, and how does it help us to understand consumer behavior?

Q: What is the difference between classical conditioning and instrumental conditioning?

What is the difference between classical conditioning and instrumental conditioning?

Q: What is the major difference between behavioral and cognitive theories of learning

What is the major difference between behavioral and cognitive theories of learning?

Q: How can marketers use repetition to increase the likelihood that consumers will

How can marketers use repetition to increase the likelihood that consumers will learn about their brand?

Q: What is popular culture, and how does this concept relate to

What is popular culture, and how does this concept relate to marketing and consumer behavior?

Q: Give an example of an episodic memory.

Give an example of an episodic memory.

Q: What are some strategies marketers can use to increase consumers’ involvement with

What are some strategies marketers can use to increase consumers’ involvement with their products?

Q: List the three types of memory, and explain how they work

List the three types of memory, and explain how they work together.

Q: This chapter states “people often buy products not for what they

This chapter states “people often buy products not for what they do but for what they mean. “ Explain the meaning of this statement and provide an example.