Q: One way to clearly see the impact of shifting cultural values on
One way to clearly see the impact of shifting cultural values on consumption is to look at the increasing emphasis on the importance of health and wellness. In recent years, top-performing new food/be...
See AnswerQ: Go to www.peapod.com. Online grocery is alive
Go to www.peapod.com. Online grocery is alive and well. Although most grocery purchases that we make fall into the category of habitual decision-making, somehow, this concept is working for some peopl...
See AnswerQ: Commercial Alert, a consumer group, is highly critical of neuromarketing
Commercial Alert, a consumer group, is highly critical of neuromarketing. The group's executive director wrote, “What would happen in this country if corporate marketers and political consultants coul...
See AnswerQ: Is there such a thing as personality? If so, how
Is there such a thing as personality? If so, how might you intergrate knowledge about consumer’s personality traits into a marketing strategy?
See AnswerQ: The Great Recession is over, so things ar elooking up for
The Great Recession is over, so things ar elooking up for many consumers. Still, is frugality the “new normal” or will many of us revert to the free-spending dys before the bubble burst in 2008?
See AnswerQ: Google updated its terms of service to allow shared endorsements though it’s
Google updated its terms of service to allow shared endorsements though it’s likely most users don’t read these terms too carefully. Not everyone is thrilled about finding out his or her comments appe...
See AnswerQ: The Coca-Cola Company pulled a UK Internet promotion campaign after
The Coca-Cola Company pulled a UK Internet promotion campaign after parents accused it of targeting children by using references to a notorious pornographic movie. As part of its efforts to reach youn...
See AnswerQ: A flog is a fake blog a company posts to build buzz
A flog is a fake blog a company posts to build buzz around its brand. Is this ethical?
See AnswerQ: The sleeper effect implies that perhaps we shouldn’t worry too much,
The sleeper effect implies that perhaps we shouldn’t worry too much, about how positively people evaluate a source. Similarly, there is a saying in public relations that “any publicity is good publici...
See AnswerQ: Discuss some conditions that would cause you to advise a marketer to
Discuss some conditions that would cause you to advise a marketer to use a comparative advertising strategy.
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