Questions from Consumer Behavior

Q: What is the difference between C2C and B2C e-commerce?

What is the difference between C2C and B2C e-commerce?

Q: Name two different disciplines that study consumer behavior. How would their

Name two different disciplines that study consumer behavior. How would their approaches to the same issue differ?

Q: Why do U.S. phone numbers have seven digits?

Why do U.S. phone numbers have seven digits?

Q: How does the likelihood that a person wants to use an ATM

How does the likelihood that a person wants to use an ATM machine relate to a schema?

Q: Why does a pioneering brand have a memory advantage over follower brands

Why does a pioneering brand have a memory advantage over follower brands?

Q: Name the three stages of information processing as we commit information about

Name the three stages of information processing as we commit information about products to memory.

Q: Define nostalgia, and tell why it is such a widely used

Define nostalgia, and tell why it is such a widely used advertising strategy.

Q: What is an example of an exemplar product?

What is an example of an exemplar product?

Q: List three problems with measures of memory for advertising.

List three problems with measures of memory for advertising.

Q: Technology has the potential to make our lives easier as it reduces

Technology has the potential to make our lives easier as it reduces the amount of clutter we need to work through to access the information on the Internet that really interests us. However, perhaps i...