Questions from Consumer Behavior

Q: Why do marketers use metaphors to craft persuasive messages? Give two

Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique.

Q: What is the difference between a lecture and a drama?

What is the difference between a lecture and a drama?

Q: What are some important pros and cons of e-commerce?

What are some important pros and cons of e-commerce?

Q: List three factors that help to determine store image.

List three factors that help to determine store image.

Q: What is word-of-mouth, and why is it

What is word-of-mouth, and why is it more powerful than advertising?

Q: Which is more powerful, positive or negative word of mouth?

Which is more powerful, positive or negative word of mouth?

Q: What is the difference between a market maven and a surrogate consumer

What is the difference between a market maven and a surrogate consumer?

Q: What are sociometric techniques? Under what conditions does it make sense

What are sociometric techniques? Under what conditions does it make sense to use them?

Q: Identify some important characteristics for a product with a well-known

Identify some important characteristics for a product with a well-known brand name. Based on these attributes, generate a list of possible brand extension or licensing opportunities, as well as some o...

Q: Provide a definition of consumer behavior.

Provide a definition of consumer behavior.