Questions from Consumer Behavior

Q: Describe the elements of the traditional communications model, and tell how

Describe the elements of the traditional communications model, and tell how the updated model differs.

Q: What is source credibility, and what are two factors that influence

What is source credibility, and what are two factors that influence our decision as to whether a source is credible?

Q: What is the difference between buzz and hype?

What is the difference between buzz and hype?

Q: What is a halo effect, and why does it happen?

What is a halo effect, and why does it happen?

Q: What are latitudes of acceptance and rejection? How does a consumer’s

What are latitudes of acceptance and rejection? How does a consumer’s level of involvement with a product affect his latitude of acceptance?

Q: What is prime? How does it differ from a nudge?

What is prime? How does it differ from a nudge?

Q: Give an example of the type of purchase that each of the

Give an example of the type of purchase that each of the three types of decision-making – cognitive, habitual, and affective - would most likely explain.

Q: The strategy of viral marketing gets customers to sell a product to

The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get...

Q: Name two ways a consumer problem arises.

Name two ways a consumer problem arises.

Q: Give an example of the sunk-cost fallacy.

Give an example of the sunk-cost fallacy.