Questions from Consumer Behavior

Q: Have each student extensively describe a consumption situation that reflects each of

Have each student extensively describe a consumption situation that reflects each of the following: need for affiliation, need for power, and need for uniqueness.

Q: Have each student characterize three different people that they associate with (

Have each student characterize three different people that they associate with (friends, coworkers, classmates, family members, etc.) based on traits (trait theory). Each of the three should be distin...

Q: This chapter mentions that psychographic analyses can be used by politicians to

This chapter mentions that psychographic analyses can be used by politicians to market themselves. What are some of the marketing strategies and techniques used by politicians in recent elections? Did...

Q: Ask a student to bring in an ad in which the brand

Ask a student to bring in an ad in which the brand being marketed was at one time a status symbol, but fell out of fashion for a time (e.g., Cadillac, Parker Pen, Izod-Lacoste, etc.). Have the student...

Q: List three dimensions that describe the self-concepts.

List three dimensions that describe the self-concepts.

Q: Marketers use “tricks” to minimize psychological waiting time. These

Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiti...

Q: The economics of information perspective argues that advertising is important. Why

The economics of information perspective argues that advertising is important. Why?

Q: Identify and describe the three stages of perception.

Identify and describe the three stages of perception.

Q: Give two examples of important legislation that relate to U.S

Give two examples of important legislation that relate to U.S. consumers.

Q: Define social marketing, and give an example of this technique.

Define social marketing, and give an example of this technique.