Questions from General Marketing

Q: In the buying center, the gatekeeper controls information flow to others

In the buying center, the gatekeeper controls information flow to others in the center. Thus, the gatekeeper determines which possible sellers are heard and which are not. Does the gatekeeper have too...

Q: What is consumer behavior? Why is it important for marketers to

What is consumer behavior? Why is it important for marketers to understand consumer behavior?

Q: What is involved in marketing planning?

What is involved in marketing planning?

Q: What is family life cycle?

What is family life cycle?

Q: Explain what lifestyle means.

Explain what lifestyle means.

Q: What is single sourcing? Multiple sourcing? Outsourcing?

What is single sourcing? Multiple sourcing? Outsourcing?

Q: Explain the role of intranets and extranets in B2B e-commerce

Explain the role of intranets and extranets in B2B e-commerce. Describe the security issues firms face in B2B e-commerce and some safeguards firms use to reduce their security risks.

Q: Explain habitual decision making, limited problem solving, and extended problem

Explain habitual decision making, limited problem solving, and extended problem solving. What is the role of perceived risk in the decision process?

Q: Explain the steps in the consumer decision-making process?

Explain the steps in the consumer decision-making process?

Q: What is perception? Explain the parts of the perception process:

What is perception? Explain the parts of the perception process: exposure, attention, and interpretation. For marketers, what are the implications of each of these components?