Questions from General Marketing

Q: Use the Internet to gather some initial information about the product you

Use the Internet to gather some initial information about the product you chose. Visit at least two stores or locations where the product may be purchased to gather further information.

Q: Make a final decision about which product you will purchase. Describe

Make a final decision about which product you will purchase. Describe the heuristics that aided in your decision making.

Q: Describe the problem that might lead you to purchase this product.

Describe the problem that might lead you to purchase this product.

Q: Identify at least five alternative product options that you are interested in

Identify at least five alternative product options that you are interested in. Narrow down your selection to two or three choices. Which are the most feasible? What are the pros and cons of each?

Q: Gamification was discussed in Chapter 6. For specific segments of a

Gamification was discussed in Chapter 6. For specific segments of a market, a gamification approach might help elicit a desired behavior from consumers, and of course in many cases the desired behavio...

Q: What do you do when your customer starts to shrink, both

What do you do when your customer starts to shrink, both literallyand figuratively? The sale of soft drinks in the U.S. is not what it used to be. The $98 billion soft-drink industry is beingchallenge...

Q: Some critics of marketing have suggested that market segmentation and target marketing

Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest tha...

Q: Sometimes marketers will develop strategies to target multiple social class segments with

Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. What are some examples of products or brands that use thi...

Q: What is a test market? What are some pros and cons

What is a test market? What are some pros and cons of test markets?

Q: You have been asked to give a presentation on the product life

You have been asked to give a presentation on the product life cycle to a small group of students who are interning at your firm this summer. Describe each of the stages of the product life cycle—intr...