Questions from General Marketing


Q: Describe Maslow’s hierarchy of needs as it relates to motivation.

Describe Maslow’s hierarchy of needs as it relates to motivation.

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Q: How does gamification influence consumers’ motivation to interact with brands?

How does gamification influence consumers’ motivation to interact with brands?

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Q: What is behavioral learning? What is cognitive learning?

What is behavioral learning? What is cognitive learning?

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Q: List and describe the elements of the marketing mix.

List and describe the elements of the marketing mix.

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Q: What are the three components of attitudes?

What are the three components of attitudes?

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Q: What is personality?

What is personality?

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Q: How do situational influences, such as the physical environment and time

How do situational influences, such as the physical environment and time, shape consumer purchase decisions?

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Q: What are cultures, subcultures, and micro cultures? How do

What are cultures, subcultures, and micro cultures? How do culture, subcultures, and microcultures influence consumer behavior?

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Q: What is the significance of social class to marketers?

What is the significance of social class to marketers?

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Q: What are reference groups, and how do they influence consumers?

What are reference groups, and how do they influence consumers?

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