Questions from General Marketing

Q: What is utility? How does marketing create different forms of utility

What is utility? How does marketing create different forms of utility?

Q: Give several examples of marketing metrics. How might a marketer use

Give several examples of marketing metrics. How might a marketer use each metric to track progress of some important element of a marketing plan?

Q: What is an action plan? Why are action plans such an

What is an action plan? Why are action plans such an important part of marketing planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual ele...

Q: How does operational planning support the marketing plan?

How does operational planning support the marketing plan?

Q: Your marketing research firm is planning to conductsurveys to gather information for

Your marketing research firm is planning to conductsurveys to gather information for a number of clients. Your boss has asked you and a fewother new employees to do some preliminary work. She has aske...

Q: Your firm is planning to begin marketing a consumer product in several

Your firm is planning to begin marketing a consumer product in several global markets. You have been given the responsibility of developing plans for marketing research to be conducted in South Africa...

Q: Would you be willing to participate in an ethnographic research study within

Would you be willing to participate in an ethnographic research study within your own home? Why or why not?

Q: One unobtrusive measure mentioned in this chapter involved going through consumers’ or

One unobtrusive measure mentioned in this chapter involved going through consumers’ or competitors’ garbage. Do you think marketers should have the right to do this? Is it ethical?

Q: Would you alter the settings on your computer to disallow cookies?

Would you alter the settings on your computer to disallow cookies? Why or why not?

Q: Some marketers attempt to disguise themselves as market researchers who want to

Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the consumer. What is the impact of this practice on le...