Questions from Marketing Management

Q: Consider the various marketing misconceptions introduced in this chapter.

Consider the various marketing misconceptions introduced in this chapter. a. Pick any two of the misconceptions and develop a specific example of each from your own experience with firms and brands...

Q: The CEO of Timberland has called and asked you to develop a

The CEO of Timberland has called and asked you to develop a triple bottom line report for the company. What might be included in a TBL report for Timberland?

Q: What is a value proposition? For each of these brands,

What is a value proposition? For each of these brands, articulate your perception of their key value proposition:

Q: Consider the concept of the value chain. Identify a firm that

Consider the concept of the value chain. Identify a firm that you believe does an especially good job of investing in elements in the value chain in order to gain higher profit margins versus competi...

Q: Why is it so important for marketing managers, when engaged in

Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with both Marketing (Big M) and marketing (little m) elements? What would be the likely negativ...

Q: Select any industry of interest to you and identify several competing firms

Select any industry of interest to you and identify several competing firms. Using Miles and Snow’s Strategy Types, identify the following: (1) a firm that you believe is a prospector; (2) a firm tha...

Q: Historically, the theme park industry in Orlando is heavily impacted by

Historically, the theme park industry in Orlando is heavily impacted by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external fa...

Q: As a market manager at Lenovo, what key information from outside

As a market manager at Lenovo, what key information from outside the company would be important to help in the design of a new laptop for small and medium-sized businesses?

Q: Consider each of the brands below. Assuming that a strong CRM

Consider each of the brands below. Assuming that a strong CRM system is in place in each brand’s parent firm, what specific actions can marketing managers take in each case to ensure high satisfactio...

Q: Consider the CRM process cycle of knowledge discovery, market planning,

Consider the CRM process cycle of knowledge discovery, market planning, customer interaction, and analysis and refinement. Pick a company of interest to you and identify one of its important brands or...